Privacy Notice
IZI1, LLC, on behalf of itself, its affiliates, and its service partners (“IZI1,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice (“Notice”) describes the processing of Personal Information and use of Artificial Intelligence (defined below) that is provided, collected, or disclosed while providing our services to you (“Services”), including on the websites, mobile applications, and online platforms that link to this Notice (collectively, the “Site”). It also describes rights you may have under applicable laws. Please read this Notice carefully to understand our policies and practices regarding your Personal Information and how we will treat it.
Personal Information We Collect
We collect several categories of Personal Information from and about users of our Site and Services. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:
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Identifying Information – If you submit an inquiry, register for an account or purchase products through our Site, we may collect your information including your name, date of birth, shipping address, billing and/or residential address, email address, phone number, driver’s license information, passport information, and other identification or residency information.
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Commercial Information – If you use our Services or otherwise provide information on our Site, we may collect commercial information including but not limited to information about your purchases.
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Usage Information – When you use our Site, we may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device, other device information, browser type, referring URLs (e.g., the website you visited before coming to our Site), domain names associated with your internet service provider, and any other information regarding your interaction with our Site.
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Communication Information – We may collect Personal Information contained within your communications with us via email, chat functionality, social media, telephone, or otherwise, and in certain cases we may use third-party service providers to do so. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees via message, chat, post, or similar functionality.
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Financial Information – We collect financial information such as credit card details via a third-party payment processor such as PayPal and other payment processors to facilitate online payments for our services. IZI1 does not directly collect or store any credit or debit card details.
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Photos and AI Try-It-On Images – If you use our Artificial Intelligence (AI) enabled virtual try-on or similar image-based Services, images that you upload are stored locally on your device by default and are not retained on IZI1 servers unless expressly stated otherwise for a particular feature. To generate requested outputs, IZI1 facilitates the secure transmission of your selected images and related product images through our infrastructure to third-party AI and technology providers for processing. The provider generates a new output image using your inputs as reference material and returns that output through our infrastructure to your device. We do not use your uploaded images or generated outputs to create biometric identifiers or facial templates, and we do not intentionally collect facial mapping data through this feature. IZI1 does not use AI images to determine emotional state, behavioral characteristics, personality traits, protected characteristics, or biometric categorizations. Generated output images may be displayed only during your session and may disappear when the feature window is closed unless you choose to save them locally on your device or a local on-device gallery feature is enabled. If local saving or a local gallery feature is available, those files remain on your device and under your control, and you may delete them from within the application where that functionality is provided. Use and generation of AI images may be monitored by technology providers to ensure that they are not used for creating content that may be used to represent it as authentic photography (deepfake images).
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Embedded Machine-Readable marks – in some cases IZI1 may apply, scan and read machine-readable identifiers, metadata, provenance information, watermarks, content credentials, or other transparency measures to its outputs in order to comply with applicable law or industry standards.
How We Collect Personal Information
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Directly From You – We collect Personal Information that you provide to us directly, for example, if you choose to contact us, request information from us, sign up to receive updates, or otherwise utilize our Site or Services.
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From Third Parties – We may collect Personal Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, and Internet or mobile service providers.
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Through Online Tracking Technologies – We use cookies, embedded machine readable marks and similar technologies to collect Personal Information automatically as you navigate our Site. For additional information regarding our use of these technologies, see above or the Cookies and Tracking Technologies section below or the Cookies notice on our Site.
How We Use Personal Information
To the extent permitted by applicable law, we use Personal Information:
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To provide and personalize our Site and Services, such as processing or fulfilling your orders or requests, providing and personalizing our Services, processing payments, providing customer service and support, maintaining or servicing accounts, verifying customer information, creating and maintaining business records, and undertaking or providing similar services.
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To provide AI-enabled visual simulation features, such as processing user-selected photos and product images through third-party AI providers to generate virtual try-on outputs, returning those outputs to your device, supporting local on-device image galleries where available, administering credits or feature entitlements, and maintaining, securing, and improving the functionality of those Services.
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To optimize, improve, and maintain our Services, including understanding how users interact with our Services, gauging user interest in certain Services or Site functionality, and troubleshooting problems.
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For internal research and development, such as testing, verifying, and improving the quality of our Services or developing new ones.
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For marketing and advertising, including using your information to send you messages, notices, newsletters, surveys, promotions, or event invitations about our own or third parties’ goods and services that may be of interest to you. We also use Personal Information to conduct interest-based advertising as discussed in the Cookies and Other Tracking Technologies section below and Cookies notice on our Site. You can manage your marketing and other communications preferences by logging into your account on our Site. You also unsubscribe from any marketing emails or text messages that we may send you by following the instructions included in the email or text correspondence or emailing us.
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For communicating with you, such as providing support or responding to your questions and comments or notifying you of changes to our Site or Services.
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For legal, compliance, security, or safety reasons, such as protecting our and our users’ safety, property, or rights; complying with legal requirements; enforcing our terms, conditions, and policies; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.
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As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy.
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To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.
How We Disclose Personal Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose your Personal Information with your consent or in the following circumstances:
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Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) of our family of companies who have a need to know the information for our business purposes.
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Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business and marketing purposes, including providing you with information about the Services we think may be of interest to you.
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Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including but not limited to, customer support agents, data analytics providers, website hosting providers, Artificial Intelligence (AI) agents and other technology providers.
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Business Partners – We may disclose Personal Information with trusted business partners. For example, we may disclose your Personal Information with a company whose products or services we think may be of interest to you or who we co-sponsor a promotion or service with. Some disclosures with business partners will be imperative in order for our Services to properly and fully function.
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Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights.
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Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of IZI1, its employees, customers, or the public against harm.
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Merger or Change of Control – We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
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Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Cookies and Other Tracking Technologies
We and our service providers may use cookies, embedded machine-readable marks and similar technologies to collect usage and browser information about how you use our Site. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Site, to enhance your experience through personalization, and to help us better understand the features of our Site that you and other users are most interested in. The list of cookies and similar technologies may vary and change overtime, please refer to our cookie notice in the website for the up-to-date cookie information.
Website Delivery and Appearance – We may use third-party providers to enable certain customer interaction opportunities, content delivery (like audio or video), or other service capabilities. Examples include, but are not limited to, the following functionality:
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Content Delivery: We partner with service providers to host our Site and deliver specific content in support of our Services. For example, we use Adobe Typekit to serve fonts on our Site, which is governed by Adobe Typekit's Privacy Policy. We also partner with companies like YouTube to deliver specific content delivery like audio and video. For more information about how YouTube collects and uses your data, visit Google’s Privacy Policy available through the Google website.
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Customer Interaction: We enhance our customer interactions by offering features like Google Maps to locate our Service locations and payment processors to facilitate online payments. Each of these offerings are governed by the terms, conditions, and policies of the underlying service provider. For example, please see Google Maps/Google Earth Terms of Service and Google’s Privacy Policy available through the Google website for more information on how that feature operates.
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Chat-based Customer Support: We use a Live Chat feature powered by a third party to enable live customer service and technical support via our Site. When you engage in the live chat enabled by this service provider, we will automatically collect and share certain information (such as personal identifiers, usage information, and message content) with the vendor to provide the customer service and technical support enabled by the live chat tool. For more information on the specific information collected via this tool, and how this information is used and handled by Microsoft D365 Customer Service, please see their privacy policy available through Microsoft website.
Website Analytics and Session Replay – We use analytics and session replay services, that use cookies and other technologies that collect your Personal Information, to assist us with analyzing our Site traffic and site usage to optimize, maintain, and secure our Site and inform subsequent business decisions (including, e.g., advertising). These include, but are not limited to, the following third-party services:
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Google Analytics: To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
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Meta Pixels: We may use Meta pixels to track user activity on our Site and improve downstream offerings, including interest-based advertising for our services and those of our partners and service providers.
Interest-Based Advertising – We may also allow or enable third parties to collect Personal Information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you. We do not control these third parties' collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Examples of the third-party service providers we engage to serve interest-based advertisements include Google Ads (including Google Dynamic Remarketing and DoubleClick), Meta Ads (including Meta Pixels and Facebook advertising services), LinkedIn marketing solutions (including LinkedIn Ads and Analytics), Microsoft advertising, and Adobe Audience Manager.
Cookie Choices – To manage your preferences with respect to these technologies, you can:
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Visit our cookie preferences center or customize your browser settings to refuse some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Site may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.
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Block the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt out pages of the self-regulatory programs of which those companies are members: National Advertising Initiative and Digital Advertising Alliance (or the European Interactive Digital Advertising Alliance, if you are located in the European Economic Area). Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit.
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Review and execute any provider-specific instructions to customize your preferences or opt-out of certain processing, including interest-based advertising, by third-party service providers. For example, to opt-out of this type of advertising by Google, customize your ad preferences, or limit Google’s collection or use of your data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions available through the Google website. To opt out of advertising under Adobe Audience Manager, please follow Adobe’s Experience Cloud opt-out instructions available through the Adobe website. Meta also offers an Ad Preferences center to customize your settings, as well as a Privacy Policy with additional information on how you can exercise your rights available through the Meta website.
Please refer to the Cookies notice on our Site to see the most up to date information on technologies used by our Site and to adjust your cookie preferences as needed.
Artificial Intelligence Transparency Disclosure
In order to provide certain Services we may use artificial intelligence, machine learning, computer vision, generative AI, and similar technologies to generate, modify, analyze, or display content. This means that there will be cases where you interact directly with AI-powered features or products, AI may generate responses, recommendations, visualizations, or content based upon information and materials you provide. In some cases, our partners or products displayed may be a product of AI and outside the scope of the Company’s knowledge. These outputs are generated algorithmically and are not human-created reviews, opinions, recommendations, or professional advice. IZI1 may operate AI features using third-party models, cloud services, or artificial intelligence providers that process information on IZI1's behalf.
IZI1 may maintain records regarding AI system usage, output generation, moderation actions, and compliance reviews to satisfy legal, security, transparency, and regulatory obligations.
reCAPTCHA and Silent reCAPTCHA
Our site is protected by Google’s reCAPTCHA and silent (invisible) reCAPTCHA solutions. The latter silent reCAPTCHA is enabled only on select pages to protect the site and its users from spam, bots, and fraudulent activity without requiring visitors to complete a visible challenge (such as a checkbox or image puzzle). This invisible verification runs automatically in the background and continuously analyzes behavioral and technical signals — including mouse movement, browsing patterns, device and browser characteristics, cookies, and IP address — to generate a risk score, and this information is transmitted to Google for analysis. Because the check happens without an explicit user action, it may operate on a page even if you do not directly interact with a reCAPTCHA element. This data is not used by IZI1 LLC for personalized advertising and is processed subject to Google's Privacy Policy and Terms of Service that applies to you directly. By using Our website, you acknowledge and agree to this background use of Google reCAPTCHA; if you do not agree to this data processing, please avoid using the site features it protects.
How Long We Keep Your Personal Information
We retain your Personal Information for as long as needed: (i) to conduct business with you; (ii) fulfill the purposes outlined in this Notice; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements. Criteria we will use to determine how long to retain your Personal Information include the nature and length of our relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing business purpose for retaining your Personal Information, such as communicating with you about ongoing or prospective Services.
For AI-enabled virtual try-on features, uploaded images are generally stored locally on your device by default rather than on IZI1 servers. Generated output images may be available only during your session unless you choose to save them locally on your device or a local on-device gallery feature is enabled. When local storage functionality is available, you can manage and delete those files from your device or within the application as applicable. We may retain limited transactional, technical, support, fraud-prevention, and credit-usage records related to the feature for the period reasonably necessary to operate the service, comply with law, resolve disputes, and enforce our agreements.
Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from our Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will handled in accordance with the applicable third party’s privacy policy.
In some cases, we offer links to social media platforms (like Facebook, Instagram, Pinterest, X (formerly known as Twitter) and YouTube) that enable you to easily connect with us or share information on social media. Any content you post via these social media pages is subject to the Terms of Use and Privacy Policies for those platforms.
We may also integrate with other websites to provide enhanced services, technological capabilities, or resources for you. These plug-in services and capabilities are governed by the terms, conditions, and policies of the underlying companies. Some of the integrations we currently offer include the ability to browse third-party storefronts like Amazon through in-portal browser technology, which is governed according to the privacy policies for each platform. We may also give you the option to login to IZI1 platforms via third-party services like Facebook or Google. If you choose to leverage this option to link your accounts, we will receive information associated with your account (such as your name and profile information) from that third-party service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service. We recommend reviewing the service’s privacy policy beforehand and managing your privacy settings on an ongoing basis.
International Use and Cross-Border Data Transfers
If you are visiting our Site from outside of the United States, please note that our Site is hosted in the United States. Where permitted by applicable law, we may transfer the Personal Information we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Notice.
For individuals in the European Union, European Economic Area, Switzerland, and United Kingdom: IZI1 will only transfer Personal Information to third parties located outside of this region when it has ensured appropriate safeguards for such Personal Information through use of the standard contractual clauses or other lawful and approved methods. To request a copy of applicable cross-border data transfer agreements, please reach out using the information in the Contact Us section.
How We Protect Personal Information
We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store Personal Information in a secure environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.
Exercising Your Privacy Rights
Depending on where you live, you may have the following rights with respect to your Personal Information under applicable data protection laws:
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Access – The right to request access to and obtain a copy of any Personal Information we may have about you.
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Deletion – The right to delete your Personal Information that we have collected or obtained, subject to certain exceptions.
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Correction – The right to request that we correct any inaccuracies in your Personal Information, subject to certain exceptions.
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Objection/Restriction of Processing – The right to object or restrict us from processing your Personal Information in certain circumstances.
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Withdraw Consent – The right to withdraw your consent where we are relying on your consent to process your Personal Information.
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Automated Decision-Making – The right to know when you are subject to automated decision-making, the Personal Information used to render the decision, the principal factors and parameters involved in the decision, and human review or correction of the decision (or its underlying data, where appropriate). You may also have the right, depending on your location, to consent or opt out of (a) this automated decision-making or (b) any profiling in furtherance of decisions that produce legal or similarly significant effects. We do not profile you or other individuals in a manner that would result in legal or similarly significant effects, or engage in automated decision-making, so we do not offer an opt out of such activity.
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Lodge a Complaint – The right to lodge a complaint with a supervisory authority or other regulatory agency if you believe we have violated any of the rights afforded to you under applicable data protection laws. We encourage you to first reach out to us so we have an opportunity to address your concerns directly before you do so.
To exercise any of the privacy rights afforded to you under applicable data protection laws, e-mail us. You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Notice. However, should you withdraw your consent or object to processing of your Personal Information, or if you choose not to provide certain Personal Information, we may be unable to provide some, or all, of our Services to you.
Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your Personal Information. We must verify your identity before fulfilling your requests, and if we cannot verify your identity, we may request additional information from you. If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.
We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.
Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent. If we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us.
Individuals in the European Union, European Economic Area, Switzerland, and the United Kingdom
This section provides additional information regarding IZI1’s processing of personal data of people located in the European Union (EU), European Economic Area (EEA), Switzerland, and the United Kingdom (UK) in accordance with the EU Data Protection Regulation, UK Data Protection Regulation, and the Swiss Federal Data Protection Act.
Legal Bases for Processing
Our legal basis for processing Personal Information depends on the Personal Information involved and the context in which we process it. Where IZI1 acts as a controller, we process your Personal Information: with your consent; where necessary to perform a contract; to comply with our legal obligations; and where doing so is in our legitimate interests (including the purposes described in this Notice) and such interests are not outweighed by your rights and freedoms.
IZI1 may sometimes process Personal Information on the behalf of and at the direction of a data controller. In those circumstances, IZI1 is considered a processor, and you should refer to the controller’s privacy policy or notice for the legal bases relied upon for the processing of your Personal Information.
Special Category Data
In certain cases and in order to provide our Services, IZI1 may collect Personal Information that constitutes “Special Category Data,” which is data including racial or ethnic origin, political opinions, religious, moral or philosophical beliefs, trade union membership, political views, genetic data, biometric data, and data concerning health or a person’s sex life and/or sexual orientation. If we collect such data, IZI1 only does so where we have a lawful basis for doing so under Article 9 of the GDPR.
California Residents
Under California Civil Code Section 1798.83, individuals who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.
Changes to this Notice
Please note that we may modify or update this Notice from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Site. You are responsible for periodically visiting our Site and this Notice to check for any changes.
Contact Us
If you have any questions about our practices or this Notice, please contact us.